Data is everywhere, but how do organizations turn it into meaningful, actionable insights?
In this episode of Girls in Analytics, we break down the four fundamental types of Data Analytics that power modern decision-making and drive business success across industries.
We explore the four core types of analytics:
• Descriptive Analytics – What happened?
• Diagnostic Analytics – Why did it happen?
• Predictive Analytics – What is likely to happen?
• Prescriptive Analytics – What should we do next?
These four pillars form the foundation of modern analytics, helping organizations understand past performance, diagnose challenges, forecast future trends, and recommend optimal actions.