Ep.4: What is Analytics & Why it Matters

Girls-In-Analytics · With Adwoa Sarpomaa Ntiamoah · 22/05/2026

In this episode of Girls in Analytics, we break down the fundamentals of Data Analytics—what it really means, how it works, and why it has become one of the most important skills in today’s data-driven world.

As organizations increasingly rely on Data Analytics, Business Intelligence, Artificial Intelligence, and Big Data to make strategic decisions, understanding the basics of analytics has never been more important. This episode provides a simple and practical introduction to how data is collected, analyzed, and transformed into meaningful insights that drive decision-making across industries.

At StratIQ Consult Ltd., we are committed to empowering the next generation of African data professionals—especially women—by providing education, mentorship, and opportunity.

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